润唐品牌孵化 发表于 2014-2-7 15:18

UCOOL优库--打造中国的快时尚消费品牌

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全球快时尚品牌,目前已有7家进入了中国市场。


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3大快时尚国际品牌2013销售收入
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品牌释义:
Ucool即you cool、U cool 的含义,Ucool为可发音品牌商标,中文可发音为“优酷、优库”,可发音商标在不但便于推广传递,同时又赋予品牌以国际化的印象。标志设计以最求简洁为主,大红的背景配以粗壮的反白文字,符合快时尚品牌追求“快速、简洁、时尚”的理念。“U”突出表现激情和热烈的自我意识。COOL则表现出一种生活态度,通过对COOL字母中无限“∞”符号的提炼,突出品牌的核心诉求:青春无极限、时尚无极限、活力无极限。

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UCOOL (优库)
核定使用商品(第25类 服装\鞋帽)
注册号:4704366
使用类别:服装、皮衣(服装)、滑水防潮服、防水服、爬山鞋、鞋、帽、袜、手套、领带、皮带(服饰用)
注册有效期:2009.05.28---2019.05.27
品牌转让、授权张先生 13923777714QQ:14535426

提起ZARA、H&M、优衣库这些品牌,热衷潮流的年轻人几乎都知道。以这三大品牌为代表的“快时尚”概念,近年来席卷全球。

时代在变,消费者群体在变,消费者群体背后的消费模式和观点也发生了剧烈的变动,因势而动是必须要有的姿态。随着快速时尚(FAST FASHION)的兴起,时尚已不再是少数人享受,时尚界的高贵门槛即将瓦解。近几年来,ZARA(西班牙)、H&M(瑞典)、UNIQLO(日本)等国际品牌以快速反应著称服装界,“快速时尚”的概念早已被消费者熟知。UCOOL作为国内快速时尚品牌的引领者,它的诞生,正顺应了潮流时代的发展,为平民享受时尚提供便利。

UCOOL迎合的是消费群“优质低价”的消费心理,迎合的是“花少钱买品牌货”的心理,它是建立在品牌和时尚的附加值之上的低价。UCOOL悉心钻研市场,以 “优廉消费享受尖端时尚”的快速时尚理念为宗旨,并以“低价、高质”来向流行敏感度高且消费能力强的25-35岁的时尚女性提供款式时尚、价格优廉的潮流时装。


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